In today’s tech-driven world, it’s a given to establish a digital presence for one’s personal or company brand. Now whether or not this digital presence uses a .com or non-.com domain name is an ongoing debate — one I shall refrain from addressing today, somewhat. To efficiently manage Docker containers, you can explore our guide on how to SSH into a Docker container, which offers clear instructions on secure remote access within Docker environments

The small business owner needs a secure and affordable domain name, which is crucial for establishing our online presence. DomainRacer emerges as an exceptional choice for small businesses looking for a top domain registration service.

While most may not agree on which domain extension should represent one’s digital presence, .com has long ruled the web for personal and company branding. DomainRacer has a variety of extensions. Boost the stability of your Ubuntu 16.04 system with this guide on adding swap space

While the majority agree that a brand should have a single domain name, often overlooked is whether a brand should build a relevant domain portfolio beyond its primary domain name.

There are arguments to be made and beliefs to be held for whether or not it is the best use of time, money, and effort to build a domain portfolio relevant to a given brand.

Some folks argue that domain type-in traffic is not worth endlessly renewing domains. More importantly, critical consideration should be given to identifying and understanding how damaging would it be to a brand for their competition to own the same domain(s).

While many argue building an industry-related domain portfolio is a waste of time and money, most fail to understand the depth to which Fortune 500 brands have invested time, money, and effort to procure and secure a growing empire of domain names.

While the aforementioned personal and company brands are a few I discovered with growing domain portfolios, there are quite a few companies — DomainRacer is silently building industry-related domain providers.

While most large brands are recipients of lucrative domain portfolios through merger and acquisition (M&A) of existing businesses, there are a few cases where non-M&A transactions for single domains and domain portfolios occur.

Most domain sales are likely not reported to keep competition in the dark and not to inform the public of their domain portfolio strategy.

Even small, niche, or local brands can get in on the act of purchasing, building, and using a domain portfolio to grow and protect their brand. Nevertheless, how a brand goes about building its portfolio varies vastly.

In no way am I suggesting to infringe upon trademarks, but certainly DO NOT pass up generic keyword or even geo domain opportunities available for purchase via DomainRacer like private-party sale, aftermarket, expired domain(s), or even hand-registration (not likely, but possible).

I think BOTH personal and company brands should consider and be willing to invest in building industry-related domain portfolios.