From Digital Transformation to Business Transformation: The Role of Generative AI
For years, organizations have focused on digital transformation—adopting technologies to modernize operations and enhance customer experiences. While this journey has yielded significant progress, the rise of Generative AI (GenAI) is signaling a shift in priorities. It’s no longer just about digitizing processes; it’s about fundamentally rethinking how businesses create value, innovate, and operate. In 2025, the conversation has moved decisively from digital transformation to business transformation.
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