Best Facebook Hashtag Tracking Tools to Use in 2025

But here’s the thing — simply using hashtags isn’t enough. To make the most of them, you need to track how hashtags are performing. That’s where Facebook hashtag tracking tools come in. These tools help you monitor the reach, impressions, engagement, and overall effectiveness of the hashtags you use in your campaigns.

In this blog, we’ll cover why hashtag tracking is important and explore some of the best Facebook hashtag tracking tools available in 2025.

Why Should You Track Facebook Hashtags?

Tracking Facebook hashtags has many benefits for businesses and content creators. Let’s break it down:

• Measure Engagement: Find out which hashtags bring more likes, comments, and shares.

• Boost Reach: Identify hashtags that help your posts reach more audiences.

• Trend Discovery: Keep track of trending hashtags in your industry.

• Better Campaigns: Optimize your hashtag strategy for future posts and campaigns.

• Competitor Insights: See which hashtags your competitors are using successfully.

In short, hashtag tracking gives you the data you need to create smarter social media campaigns.

Best Facebook Hashtag Tracking Tools

Here are some of the top tools you can use to track Facebook hashtags effectively:

1. Taggbox

Taggbox is a popular social media aggregator and analytics tool. Apart from displaying content, it also allows you to monitor and track hashtags across platforms, including Facebook.

Key Features:

• Real-time hashtag tracking.

• Collects user-generated content (UGC) from Facebook and other social media.

• Analytics dashboard to measure hashtag performance.

• Useful for events, campaigns, and websites.

If you’re running a marketing campaign and want to display hashtag-driven content on your website or digital screens, Taggbox is a great choice.

2. Brand24

Brand24 is a social listening tool that tracks hashtags, mentions, and keywords across multiple platforms, including Facebook.

Key Features:

• Real-time hashtag monitoring.

• Sentiment analysis to know if conversations are positive, negative, or neutral.

• Competitor hashtag analysis.

• Data reports with graphs and charts.

It’s perfect for brands that want detailed insights into how their hashtags are performing online.

3. Keyhole

Keyhole is one of the most well-known hashtag tracking tools in the market. It provides deep insights into hashtag performance on Facebook and other social platforms.

Key Features:

• Tracks hashtag reach, engagement, and impressions.

• Follower demographics to understand your audience better.

• Competitor benchmarking.

• Hashtag predictions using AI-powered analytics.

Marketers often use Keyhole to track the ROI of their hashtag campaigns.

4. Socialert

Socialert is a budget-friendly hashtag tracking tool that works well for small businesses and startups.

Key Features:

• Real-time tracking of Facebook hashtags.

• Tracks hashtag usage frequency.

• Filters spammy or irrelevant posts.

• Provides performance metrics in easy-to-read reports.

It’s a simple but effective choice for small businesses that want to test hashtags without spending too much.

5. Sprout Social

Sprout Social is a complete social media management platform with hashtag tracking features.

Key Features:

• Monitors hashtags and keywords on Facebook.

• Detailed engagement and reach metrics.

• Hashtag performance over time.

• Integration with other platforms like Instagram, Twitter, and LinkedIn.

This tool is great if you want an all-in-one solution for managing, scheduling, and tracking social media campaigns.

6. Talkwalker

Talkwalker is a powerful social listening and analytics tool. It tracks hashtags across multiple platforms, making it a strong option for big brands.

Key Features:

• Real-time hashtag tracking with historical data.

• AI-powered insights and sentiment analysis.

• Tracks hashtags in images and videos (visual recognition).

• Competitor tracking and benchmarking.

Though it’s more advanced, Talkwalker is best suited for enterprises and large marketing teams.

7. RiteTag

RiteTag, part of RiteKit, helps users discover and track hashtags that perform well on different platforms.

Key Features:

• Suggests trending hashtags for Facebook.

• Monitors hashtag performance in real-time.

• Analyzes hashtag reach and impressions.

• Integration with social media scheduling tools.

This tool is especially helpful for discovering new hashtags and boosting visibility.

8. Hashtagify

Hashtagify is another trusted tool that helps track, analyze, and discover hashtags. While it’s more popular for Twitter and Instagram, it can also help monitor Facebook hashtags.

Key Features:

• Search for hashtag popularity and related hashtags.

• Provides hashtag usage trends.

• Competitor analysis and influencer tracking.

• User-friendly dashboard.

If you want to mix hashtag discovery and tracking, Hashtagify is a great pick.

How to Choose the Right Facebook Hashtag Tracking Tool

With so many options, you might wonder which one is best for you. Here are a few factors to consider:

1. Your Goals: Do you need deep analytics or just basic tracking?

2. Budget: Some tools are free, while others are more expensive.

3. Business Size: Startups can use budget-friendly tools, while enterprises might need advanced solutions.

4. Features: Look for real-time tracking, sentiment analysis, and competitor monitoring if you want advanced insights.

5. Ease of Use: The tool should have a user-friendly interface.

Best Practices for Using Hashtags on Facebook

Even with the best tools, using hashtags effectively is key. Here are some tips:

• Keep It Relevant: Use hashtags related to your business, campaign, or industry.

• Don’t Overdo It: Unlike Instagram, too many hashtags on Facebook can look spammy. Stick to 2–3 per post.

• Use Branded Hashtags: Create a unique hashtag for your brand to build recognition.

• Track and Optimize: Regularly track hashtag performance and switch strategies if needed.

• Engage with Users: If people are posting with your hashtag, interact with their content.

Final Thoughts

Hashtags on Facebook may not be as widely used as on Instagram or Twitter, but they can still play a powerful role in boosting visibility, engagement, and brand awareness. The key is not just to use hashtags but to track them effectively.

With tools like Taggbox, Brand24, Keyhole, Socialert, Sprout Social, Talkwalker, RiteTag, and Hashtagify, you can measure how well your hashtags are working and improve your campaigns.

Start using a Facebook hashtag tracking tool today and turn hashtags into a powerful marketing asset for your brand.