The electric hair brush market is experiencing a significant surge, transforming daily grooming routines with its blend of convenience and professional-grade results. The electric hair brush market size is projected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to record a CAGR of 5.7% from 2022 to 2030. This robust growth is underpinned by evolving consumer preferences for efficient, at-home styling solutions and a heightened focus on personal grooming.
A key driver is the increasing demand for multifunctional devices. Modern electric hair brushes often combine the capabilities of a straightener, curler, and dryer, appealing to users seeking time-saving solutions. Technological advancements, such as ionic conditioning, ceramic coatings, and adjustable heat settings, are further fueling adoption. The "hair care at home" trend, amplified by beauty influencers on social media platforms like Instagram and YouTube, has significantly boosted demand for these user-friendly tools.
While the female segment currently dominates the market, contributing to a significant portion of revenue, the male grooming segment is also witnessing substantial growth, driven by trends in beard styling and hair straightening. Geographically, Asia Pacific held the largest revenue share in 2023, attributed to rising disposable incomes, urbanization, and a growing awareness of hair care in countries like China and India.
The market is fiercely competitive, with key players like Koninklijke Philips N.V., L'Oréal S.A., and Revlon, Inc., investing heavily in product innovation and marketing strategies. Flat electric hair brushes currently lead the product type segment, favored for their efficiency in achieving sleek, straight hair, while round brushes are gaining traction for their versatility in creating curls and volume. As consumers increasingly prioritize personalized and efficient beauty solutions, the electric hair brush market is set to continue its upward trajectory.
FAQs about the Electric Hair Brush Market:
1. What is the current estimated size of the global electric hair brush market?
The global electric hair brush market was valued at approximately USD 5.63 billion in 2023.
2. What is the projected CAGR for the electric hair brush market?
The market is projected to grow at a CAGR of 2.95% from 2024 to 2030.
3. Which region holds the largest market share in the electric hair brush market?
The Asia Pacific region held the largest revenue share in 2023.
4. What are some key trends driving the electric hair brush market?
Key trends include the demand for multifunctional devices, technological advancements (ionic, ceramic, heat control), and the "at-home hair care" trend fueled by social media influencers.
5. Which type of electric hair brush currently dominates the market?
Flat electric hair brushes currently hold the dominant market share.
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Author's Bio:
Nilesh Shinde
Senior Market Research expert at The Insight Partners
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