IMARC Group has recently released a new research study titled "Herbal Tea Market Report by Type (Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus, Turmeric, and Others), Raw Material (Green Tea, Black Tea, Yellow Tea, and Others), Packaging (Loose Tea, Tea Bags, Plastic Containers, Aluminium Tins, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others), and Region 2024-2032", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
The global herbal tea market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.91% during 2024-2032.
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Factors Affecting the Growth of the Herbal Tea Industry:
- Rising Health Consciousness:
One of the foremost factors propelling the herbal tea market is the growing health consciousness among consumers. As people become more aware of the adverse effects of sugary and caffeinated beverages, there is a marked shift towards healthier alternatives. Herbal teas, often marketed as natural remedies for various ailments, align perfectly with this trend. The perception that herbal teas can aid in digestion, improve sleep, boost immunity, and reduce stress has made them increasingly popular among health-conscious individuals.
Additionally, the absence of caffeine in most herbal teas makes them an attractive option for those looking to reduce their caffeine intake. With the global rise in lifestyle-related diseases such as obesity, diabetes, and heart conditions, consumers are increasingly turning to herbal teas as part of a preventive health strategy.
- Growing Consumer Preference for Natural and Organic Products:
The demand for natural and organic products has surged in recent years, driven by a broader consumer movement towards sustainability and clean living. Herbal teas, which are typically made from dried flowers, fruits, herbs, and spices, are perceived as natural and often organic, free from artificial additives and preservatives. This aligns with the modern consumer's desire for transparency and authenticity in the products they consume.
The "clean label" trend, which emphasizes products with minimal processing and natural ingredients, has further bolstered the popularity of herbal teas. Furthermore, the increasing availability of organic herbal teas in mainstream retail channels and online platforms has made these products more accessible to a broader audience, further driving market growth.
- Product Innovation and Diversification:
Product innovation and diversification have also played a crucial role in driving the herbal tea market. Tea manufacturers are continuously exploring new blends, flavors, and formats to cater to diverse consumer tastes and preferences. The introduction of exotic and functional blends, such as turmeric ginger, chamomile lavender, and hibiscus rose, has captivated consumers seeking unique and flavorful experiences.
Moreover, packaging innovations, such as biodegradable tea bags, loose-leaf options, and ready-to-drink (RTD) formats, have further enhanced the market's attractiveness. These innovations are not only meeting consumer demands for variety and convenience but are also allowing brands to differentiate themselves in a highly competitive market, thereby aiding in market expansion.
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Herbal Tea Market Report Segmentation:
By Type:
- Chamomile
- Peppermint
- Lemongrass
- Ginger
- Hibiscus
- Turmeric
- Others
Ginger tea is widely favored for its potent health benefits, including digestive aid and anti-inflammatory properties.
By Raw Material:
- Green Tea
- Black Tea
- Yellow Tea
- Others
Green tea is popular for its high antioxidant content and is often blended with various herbs for enhanced health benefits.
By Packaging:
- Loose Tea
- Tea Bags
- Plastic Containers
- Aluminium Tins
- Others
Tea bags hold the largest market share, being convenient, easy to use, and widely available, which makes them the preferred packaging choice for consumers.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Online accounts for the majority of the market share offering a vast selection of herbal teas and easy access to niche and specialty products.
Regional Insights:
- North America
- United States
- Canada
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Asia Pacific leads the market, due to its deep-rooted tea culture and high consumption of traditional herbal teas across countries like China and India.
Global Herbal Tea Market Trends:
The growth of the herbal tea market is also driven by the increasing popularity of wellness tourism and the global expansion of specialty tea cafes, which promote herbal teas as part of a holistic lifestyle. Additionally, social media influencers and wellness blogs are boosting awareness and adoption of herbal teas worldwide. Besides this, rising disposable incomes in emerging markets, enabling consumers to spend more on premium and specialty beverages is acting as another significant growth-inducing factor. Furthermore, the growing trend of personalized nutrition is leading to the development of customized herbal tea blends tailored to individual health needs and preferences, thereby strengthening the market growth.
Top Companies Operated in Herbal Tea Industry:
- Apeejay Surrendra Group
- Arbor Teas
- Bigelow Tea
- Celestial Seasonings (The Hain Celestial Group, Inc.)
- Dilmah Ceylon Tea Company
- Harney & Sons Fine Teas
- Indigo Herbs
- Mountain Rose Herbs
- Numi, Inc.
- Pukka Herbs Limited
- Tielka Pty Ltd.
- Twining and Company Limited
Key Highlights of the Report:
- Market Performance (2018–2023)
- Market Outlook (2024–2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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