If you’re running a Shopify store in 2025, you already know that data is everything. Understanding your customers, tracking their behavior, and measuring how well your marketing and sales efforts are performing can be the difference between a thriving business and one stuck in neutral.
The good news?
Shopify has evolved tremendously, and so have the tracking tools designed to help store owners make smarter decisions.
But with so many options out there, which Shopify tracking tools should you be using in 2025? Whether you’re a seasoned merchant or just starting your ecommerce journey, this guide will walk you through the must-have tools that will keep you ahead of the curve.
And hey, if you want expert help setting all this up seamlessly, connecting with a Shopify plus development agency or Shopify design agency could save you tons of time and headaches. Let’s dive in!
Why Tracking Tools Matter More Than Ever
In the past, tracking was all about sales numbers and basic analytics. But in 2025, successful Shopify stores are using data in smarter, more detailed ways. From customer lifetime value to real-time traffic sources, the right insights can help you:
Identify your most profitable customer segments
Optimize marketing spend with laser precision
Reduce cart abandonment by understanding where customers drop off
Personalize user experience with behavioral data
Forecast trends and inventory needs accurately
Without reliable tracking, you’re basically flying blind.
1. Shopify Analytics (Native but Powerful)
Shopify’s built-in analytics have come a long way. If you’re running a Shopify Plus store, the native analytics dashboard offers:
Detailed sales reports
Customer insights
Product performance
Traffic and conversion funnels
The great thing is this data is directly integrated with your store without needing extra setup. For many merchants, it’s enough to get started with performance tracking. But as your business grows, you’ll want more advanced tools that connect data across platforms.
If you’re working with Shopify plus experts, they can help you customize and extend Shopify’s native analytics with additional reports tailored to your store’s unique needs.
2. Google Analytics 4 (GA4)
Google Analytics remains a cornerstone of ecommerce tracking, and the new GA4 platform is designed with privacy and AI-powered insights in mind. GA4 offers event-driven data tracking, meaning it tracks all user interactions on your Shopify site — clicks, pageviews, purchases, and more.
Why GA4 is essential:
It’s free and integrates easily with Shopify
Provides cross-platform insights (web + app)
Advanced audience segmentation capabilities
AI-driven predictive analytics and anomaly detection
Detailed ecommerce tracking (product views, add-to-carts, purchases)
The setup can be tricky for beginners, so teaming up with a Shopify plus development agency that knows GA4 inside and out is often a smart move.
3. Hotjar or Crazy Egg — Heatmaps & User Behavior
Numbers and reports are great, but sometimes you want to see how users interact with your store visually. Heatmaps show where visitors click, scroll, or hover — invaluable for diagnosing UX issues.
Both Hotjar and Crazy Egg are top picks for Shopify store owners who want to:
Understand customer behavior on product pages
Identify UX bottlenecks and improve navigation
Optimize checkout flow to reduce friction
If you’re collaborating with a Shopify design agency, these insights become even more powerful. They can redesign key pages based on real user data rather than assumptions.
4. Klaviyo — Email & SMS Analytics
Tracking doesn’t stop at your website. Your email and SMS marketing campaigns need tracking tools that measure open rates, click-through rates, conversions, and ROI which can be done through Klaviyo.
Here’s what Klaviyo tracking brings to the table:
Integration with Shopify for seamless syncing of customer data
Behavioral tracking to personalize emails and SMS
Revenue attribution to see which campaigns drive sales
A/B testing and detailed campaign reports
With the help of Shopify plus experts, you can set up complex automations that send the right message to the right customer at the right time — and track every step of the journey.
5. Facebook & Instagram Pixel — Social Media Attribution
Social media advertising is a huge part of Shopify marketing in 2025. To maximize your ad budget, you need to track which ads are actually converting.
Installing Facebook and Instagram Pixels on your Shopify store allows you to:
Track conversions from social ads
Create targeted retargeting campaigns
Optimize ads based on real user data
For complex setups involving multiple domains or custom funnels, a Shopify plus development agency can handle pixel implementation flawlessly.
6. Glew.io — Advanced Ecommerce Analytics
If you want a deep dive into your store’s performance, Glew.io is a robust all-in-one ecommerce analytics platform built specifically for Shopify stores. It aggregates data from Shopify, Facebook Ads, Google Analytics, and email platforms into one dashboard.
Why Glew.io is a favorite among Shopify merchants:
Customer segmentation by purchase behavior
Product affinity and basket analysis
Marketing ROI reporting
Automated alerts on key metrics
Working with a Shopify plus development agency ensures you get Glew.io fully integrated and customized for your business goals.
7. Segment or RudderStack — Customer Data Platforms (CDP)
2025 ecommerce is all about the customer data ecosystem. CDPs like Segment and RudderStack unify your customer data from multiple sources — website, email, CRM, ads — into a single profile.
Benefits of a CDP:
Consistent, real-time data across all marketing channels
Better personalization with unified customer insights
Simplifies data compliance and privacy management
For Shopify Plus merchants, these tools often require expert setup. This is where your shopify plus experts can really shine by architecting a seamless data infrastructure.
8. Lucky Orange — Session Recording & Conversion Funnels
Lucky Orange complements heatmaps by recording real visitor sessions, letting you watch how shoppers navigate your site in real time. This is great for:
Identifying confusion points
Understanding why visitors abandon carts
Improving checkout and product pages
With these insights, your Shopify design agency can make data-driven decisions that improve UX and boost conversions.
The Role of Shopify Plus Development Agency and Shopify Design Agency in Your Tracking Strategy
Implementing and optimizing tracking tools is not just about installing apps or snippets of code. It’s about:
Configuring them correctly to avoid data loss or inaccuracies
Creating dashboards and reports that help you make quick, informed decisions
Aligning tracking data with marketing and operational goals
A Shopify plus development agency brings technical expertise to ensure your store’s tracking infrastructure is rock-solid and scalable. Meanwhile, a Shopify design agency uses the data from these tools to craft user experiences that convert and retain customers.
Many successful Shopify Plus merchants rely on these expert partners to stay ahead in a fast-changing digital landscape. Working with Shopify plus experts means you’re not just guessing — you’re making strategic moves backed by data.
Final Thoughts
The ecommerce landscape is evolving fast. Shopify has grown beyond a simple online store builder into a platform capable of powering complex, data-driven businesses. But to unlock that potential, you need the right tracking tools — and the expertise to use them.
In 2025, combining Shopify’s native analytics with tools like GA4, Hotjar, Klaviyo, and Glew.io is a winning formula. Layer in social media pixels and customer data platforms for holistic insight into your customers’ journey.
If this sounds overwhelming, that’s completely normal! The good news is you don’t have to do it alone. Collaborating with a trusted Shopify plus development agency or Shopify design agency ensures your store is not only visually stunning but also backed by a powerhouse tracking system.
Data-driven decision-making isn’t just a buzzword — it’s the foundation for sustained ecommerce success in 2025 and beyond. So get tracking, optimize, and watch your Shopify store thrive.
