The structure of store design is the way in which the Kirana store owner puts different brands of products, decors, and stocks in there so as to improve the brand image of the store, promote sales, and create a nice experience for customers.

A strategy behind the thought of designing your Kirana store is an effective approach for business growth. A bad design, in contrast, is obviously a turnoff for consumers. Remember how many times you felt embarrassed while visiting a forgetfully-looking, chaotic Kirana shop?

So, to do the right thing, download the Kirana store app on your smartphone to gather essential tips and tricks to redesign your grocery store in the best manner. 

In light of this, we share here a brainstorming list of quick tips, and tricks that are going to assist you in becoming an expert at designing a store, so that you can use your space to the fullest without having the customers disappear from the location.

Work on the store layout 

Make sure you have established the core features of your shop first, such as the layout design of your business. Draw an efficient arrangement, which will suggest permanent inventory pieces, among others. Moreover, the arrangement has to be aimed at advertisement and customers' comfort.

The first step, identify what you require for your store, and according to this, you will be implementing a layout that in the end is suitable to your business. To illustrate, you as a Kirana shop manager have a layout/form that holds a maximum of products yet it should be easy for customers to shop around.

Your store layout will be pinpointed by the square footage that you have, the kind of inventory that you have, and how you want your customers to navigate through the space. Your store layout can be correctly designed to hike up the sales volume and to have a tasty treat for your customers.

Ensure extended flow of customers 

You need to have regular monitoring of the client traffic in your grocery store, e.g. it's the busiest hour of the day, how many people are at the same time and what part of the shop is the most visited, what kind of products or what display attract people most, etc. 

What you can do instead, is to keep working on the store design in ways that will enhance customer comfort and assure they keep buying from you. As a perfect example try to make a bit of spacing at the very entrance for shoppers; that will be free of products. You can have a maximum of two display items here if you are being very stiff.

Make your store's exterior attractive

The design of the store exterior serves as a way to captivate customers’ attention and create a great first impression. The exterior design should be aimed to woo visitors while passing the store to enter the store and purchase one of your items. It is like a teaser snap controller which gives the customers a taste of what they might find in the store. 

Make the signage simple and readable and assort selected products to the shelves creating attractive window displays. Deeply saturated and bright color stands at the heart of the matter, as it never fails to catch the attention of any passer-by. Entrepreneurial spirit comes into play when you put your mind to finding a smart and unique way to come up again with a snazzy positioning.

Create specific space for signage 

In addition, electronic presentations of product pictures on LED-LCD displays, or video casting is an excellent way to highlight the description. However digital signage is a modern art for a Kirana store that attractively attains and interacts directly with the customers. A digital signage display can help create a strong impression of your brand and also capture customers’ interest from any corner of the store right away.

Make the best use of ideal displays 

Displays work like windows into your store, allowing your customers to explore and select the products you offer. With correctly done displays the store involving precious space saves and looks better. Instor is known for its expertise in manufacturing and provision of a range of racks that can fit in any Kirana shop. 

It has smart experts who can understand the arrangement of the best items without spoiling the space. You can find some interesting options in the stores if you take a look at the upper surfaces as well. There is also an option of contacting Instor designers to discover such kind of ideas.

Use proper lighting inside 

Light has a very important role in the display of your store. Customers are required to see things in order to eliminate any doubts of their will and select from your prominently presented selections. The well-lighted area of the store is of great importance because it is a key element of your shop’s atmosphere. Ensure that you have some lights in the space.

Prevent many items at the display

Hanging too many products and décor is too much to put on display is boring, and deflating, and can ruin the aesthetic of the store. Herewith, the shoppers’ perception of the store space is changed, as well as if the movement is obstructed for the shoppers. Perplexing permissions – an ever-changing landscape of licenses and regulations on music. It may divert their attention and keep them from returning to your facility in the near future.

Add your product to interior/non-retail settings

A clever way to design your Kirana shop that prevents clutter and creates a homley environment is through the use of your products as decoration. Shops boards, shelve-tops, and walls for the showcasing of certain products in a manner that honestly appeals to the consumers. Instor has been designing customized shop fittings like adjustable shelves and racks and appealing looks for such family stores for quite some time now.

Set aside space for your job duties

Besides customers’ safe and comfortable access to the aisles, kiranas should be designed to show products’ information and their location within the store. When you build up your Kirana store’ design, analyze the whole shopping process and simple store service and you can put your store development concepts on this basis.

Play background music 

However, the music is often heard in well-established grocery stores. Nevertheless, you can also listen to some rhythmic songs in your Kirana store in order to spend the time cheerfully. But if you play some music, you had better take the right pieces as you're the host of a family cafe. 

Lastly, ensure that the soundtrack doesn’t get too loud; customers are there to become absorbed in the ambiance, not in the music. Soft music which could be played in the background will calm our ears and it is expected that according to these findings, our clients will be happier.

Conclusion

Working on the interior and exterior of your Kirana store is an important factor in calling for more and more customers and increasing sales patterns. For the same, refer to some structural changes ideas from the above information and make sure to create a profitable grocery store.