Years ago, just having a good product was enough to retain existing customers, and also bring new ones.
But today, products do not sell by themselves. Neither do prices play a single-handed role in building a loyal customer base.
There are a lot of factors that contribute to building a strong community of customers. A community that loves your brand.
For example, reward programs, personalized experiences, quick service to customers, multi-channel selling, and more.
How can printing business owners get started with creating a solid customer base and ultimately build a memorable brand?
Web to Print technology gives you the ability to accomplish all your goals. It enables you to add more value to your customers.
In this post, we will discuss ways to build a strong community reach with the help of web-to-print technology.
But before that, let’s have a glance at why it is so important to have a strong community.
Why Building a Community Matters
The competition in the online market is tough. Customers are shifting their loyalties as swift as lightning. If they do not get what they are looking for from brand A, they will hop on the other brand.
Secondly, customers are not just motivated by a product or a creative ad. They want to be a part of a bigger movement that aligns with their beliefs, interests, and goals.
For instance, Love Your Melon is not just a cap-selling company. They are on a mission to donate hats to children battling cancer. The brand gives 50% of the net profit from the sale to NGOs. This has helped them build a loyal customer base.
So, how do you ensure that you have a cohort of loyal customers? Community building is not about having a Facebook or Instagram community. It is all about putting your customers at the centre of everything you do.
1. Enable You to Sell Custom Products with Ease
If you are into the printing business, you know how difficult it is to overcome your competitors.
There are hundreds of businesses selling the same products, and you find it difficult to make your brand stand out.
The smartest thing you can do to remain competitive is cater to the unique preferences of each customer. Custom products are a powerful way to improve customer engagement, customer satisfaction, and loyalty.
Web to print gives you the ability to sell custom products without a lot of effort. You might have the question: how can you cater to the different preferences of every shopper?
Somebody might want to get hats with their company logo, others would want to buy hats with the latest graphic trend.
The good news is that with Web to Print Solution, you no longer have to spend hours dealing with clients via emails or phone calls to understand their requirements.
You can leverage Web to Print ready-templates. Once you integrate a Web to Print solution on your store, you can create different templates using features like quotes, clipart, artwork, etc.
Then you can enable end-customers to access these ready templates to choose from. One of the biggest advantages of ready-templates is that it helps fulfil the demand for dynamic designs.
Selling custom products is all about amazing graphics, and unique designs. When you offer unique designs that none of your competitors have, you are sure to grab more attention from customers. l
2. Provide Exceptional Service with Personalization
You decided to sell custom products. But that does not guarantee you a loyal fan following.
Sure, you will drive more traffic, but you need to go a step further to ensure paying customers who eventually turn into brand advocates.
Customers are more inclined to purchase if they get a personalized experience.
End-customers seek uniqueness in everything they purchase. They want products with designs that reflect their individuality, their beliefs, their opinions of the world.
Web to Print solution provides them with the power to let their imagination and creativity flow, and create designs themselves.
They can not just choose from ready templates, but they need to customize them further to perfectly match their requirements.
Suppose they want to change the background of an image, or add some other personalized message, or even upload their custom image - they can do all of these things easily with an array of features a Web to Print Solution offers.
When looking for Web to Print Solutions, an important aspect to consider is the intuitiveness and ease-of-use of the tool you integrate. You would not want to spoil the customization experience by offering a tool that is frustrating for a user.
Summing up, this kind of personalization, and a seamless shopping experience will help create a unique and memorable experience in addition to more deals.
3. Helps You Be Quick in Your Service
The key in creating long term relationships with your customers is customer satisfaction.
Satisfied customers are more likely to do business with you again. They are also more likely to recommend your brand to their friends.
In keeping your customers satisfied, timely deliveries play an important role.
But if you follow the traditional way of designing and printing orders, chances are, you might end up in an endless cycle of errors and revisions.
For instance, you received an order to print 100 greeting cards. Your client is very specific about the designs they want. 20 should have floral designs with a quote, 30 will just have birthday greetings with balloon designs, and so on.
In the conventional way, you would understand the requirements, then start working on the designs, send it back for approval, accept suggestions, and work on the order again.
The process is time consuming, and prone to errors. However, Web to Print solutions help streamline all the tasks and improve efficiency.
You can take advantage of print-ready files, and soft proofing to fast track the order fulfilment process. For example, you can download editable print-ready files in different formats.
If a customer wants to make changes even after a PDF is generated, they can do so easily with the editable PDF. You no longer have to repeat the process, and delay delivery.
All these things will ultimately ensure that deliveries are on time, as expected by the customer. A true goldmine to keep customers happy, and keep them coming back.
4. Get Closer to Customers by Adding a Human Touch
The above discussed points will help you take baby steps in establishing a fruitful partnership between you and your customers.
Be it putting the power of designing in your customers’ palms, or successfully delivering to their expectations; it works wonders to win their hearts.
In addition to these, it is also important to make your online business more personal, and add a human touch. Humanising your website will help add trust, and authenticity.
Start by creating a compelling about us page. Narrate stories of what your brand does, what you stand for etc. In your product descriptions, try to be more helpful to your readers.
Instead of talking about your products, focus on how your products can help customers overcome their challenges.
Reviews and testimonials also play a huge role. Personal comments from real people will help potential customers to trust your brand, and proceed with the purchase.
It is also important to include social media. Connect with customers by sharing relatable content, and be active in replying to their comments or suggestions.
Additionally, if you have a web to print solution integrated, you can encourage customers to share their customizations on their social media accounts.
That would be an excellent opportunity for you to spread the word about your business, and get new customers.
Concluding Remarks
That was all about how you can benefit from Web to Print to bring more efficiency to your business operations, improve customer satisfaction, build advocates for your brand, and finally create a community of loyal customers.
To survive in the competitive market, the time is now or never to take advantage of Web to Print solutions and take your business to the next level.
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