The patient journey doesn’t end after hernia surgery—recovery and follow-ups are critical. Google Ads can be used to promote recovery consultations, physiotherapy, and diet programs post-surgery.
Target searches like 'post hernia surgery care,' 'hernia recovery program,' or 'diet after laparoscopic surgery.' Use custom landing pages for post-op audiences who need guidance and assurance.
Ad copy should highlight healing milestones, doctor-led follow-ups, and integrated care (e.g., physiotherapy + nutrition). Add call extensions for checkup bookings.
Landing pages must include recovery timelines, real patient recovery stories, surgeon video messages, and WhatsApp chat options for questions. Include FAQs around pain, diet, and mobility.
Track returning patients and form fills for follow-ups. Post-op SEM drives both care continuity and upselling opportunities like physiotherapy or nutrition consults.
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